Who Buys Website Traffic

Who buys website traffic

Websites that receive money for others to place ads on their websites are often wondering who it is who buys website space from them for the purpose of advertising, while being very pleased the benefits of advertising in total. While the short answer to this question is simply brands, the long answer is significantly moe nuance and detailed and requires significantly more insight. This article will describe the typical process for buying website space.

Who buys internet website space?

While brands and companies will ultimately end up using the space they are not the parties who directly purchase it. The typical process involves a brand visiting an agency that handles advertising for them. They then will purchase advertising space through an advertising network company that will purchase the space directly from the various websites and sell them to the advertisers. These advertising network companies will then deliver the ad to the websites based on the various criteria present.

Advertising Network Companies

Many advertising network companies perform several notable services for their clients. Man customers have various specific criteria which they are attempting to achieve when they are purchasing ads. For one, they understand their customer base is primarily in certain areas and have certain characteristics. There are certain things that an advertising network company can do to help a customer hit this market. Geo-targeting is one such option that allows a company to advertise to the customers who would potentially purchase from them. Another would be by finding customers who are of a certain size of wealth. Further an advertising network company will also filter out websites with fake traffic by a vetting process and will help to ensure that the website receives a random assortment of ads that do not overwhelm their readers and all for appropriate placement on their website. For more info click on buy website traffic.